In the past two weeks, I’ve experienced some frustration. When I’ve logged into LinkedIn to endorse friends for their talents, update a few things, and generally keep informed of things happening in my industry, I’ve also had to encounter those who weren’t using the network the way they should. This happens on all social networks, but, I feel strongly enough about this to post something.
LinkedIn, in my opinion, is not the place to:
- Start introductions with phrases like, “Hey, nice profile pic.”
- Spam the hell out of your services.
- Post long winded rants about your personal life.
Hey, I get it. Like Facebook, LinkedIn is to some degree about creeping, but don’t be a for real creeper , please? This isn’t a dating site. I’d really like it if wouldn’t use it as such.
I also understand that you want to promote yourself. That’s fine too – but use the 12:1 ratio or similar.
As for personal stuff, leave it somewhere else. Be mindful that what you post, whether on LinkedIn or any other network, can and will be seen. Better yet, if you’re upset about something, pick up the phone and talk to a friend. Go for a walk to blow off some steam. You’re always on and how you conduct yourself is a reflection of who you are to the world.
If I know you, have met you in person or on social media, or have a connection in common, fine, I’ll add you to my network. If I don’t, don’t take it personally. I just don’t know who you are in any capacity yet – and I’m not about to respond favorably to any sort of baiting of flirtation.
For the sweet, sweet love of personal branding, please (oh, pretty please) at least try to use LinkedIn in the way that it was designed.