The Empty Billboard. Where's the Happiness In That? “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” – Donald Draper, Mad Men

Happiness. It’s elusive to many of us yet we all strive to achieve it. So what the hell does it have to do with advertising?

Well, I have no idea what it means to you, but if you ask me, advertising makes me happy. I love looking at ads and critiquing them. Sure, I don’t have the vocabulary or experience of a seasoned veteran of the industry, but I can hold my views on what’s a good ad and what sucks, and let’s face it: most of the ads out just suck.When I see an ad that breathes and lives and makes me feel, it’s not just an ad anymore – it’s art.

When I see an ad, I wouldn’t say that it reassures me that I’m “OK”. Just thinking about being described as “OK” makes me feel uncomfortable. I want to feel a little skip in my heart when I see a good ad. I don’t want to feel like I have a head cold.

What makes you happy in advertising?

For me, it’s when ads are clever, smart, and clean. Like they used to be when guys like Draper ran the world.

Leave a Reply

Your email address will not be published. Required fields are marked *